ISBN  9781838660512

NIKE: BETTER IS TEMPORARY


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Autor  PHAIDON EDITORS
Editorial  PHAIDON
Condicion  Nuevo

At Nike the desire to be the best is a journey not a destination--better is always temporary. Phaidon commemorates the company s influence with Nike: Better is Temporary a landmark publication that charts Nike s transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented behind-the-scenes exploration into Nike s ethos-driven design formula placing industry-defining innovations and globally recognized products alongside previously unpublished designs prototypes insider stories and more. Beginning with "Breaking2 " an introduction detailing Nike s 2017 attempt to facilitate a sub-two-hour marathon the book lays out in five thematic chapters Nike s focus on performance brand expression collaboration inclusive design and sustainability. The book s extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book s spine visible through the clear jacket showcases a series of colored tabs that extend from its interior pages and which are referenced in the book s bonus chapter "Crafting Color." Combining 500 color illustrations with stories insights knowledge passion and history shared by Nike s remarkable team Nike: Better is Temporarywill serve as a manual of innovation and inspiration for generations to come.


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